Hi, I’m Dani, a surface pattern and product designer based in the Yorkshire countryside.

With extensive experience designing homeware ranges in-house for major retailers including Asda and Dunnes Stores, alongside freelance collaborations with brands such as Matalan and Very, I create commercially focused designs for homeware and lifestyle products.

I collaborate with brands on freelance product and print design, applying patterns across finished products and supporting ranges from concept through to production. My experience also includes working closely with overseas suppliers and visiting factories in the Far East and India to review samples and manufacturing processes, giving me a strong understanding of how design translates into successful retail products.

In addition to freelance work, I license artwork to brands including Ion8 and Evite, and continue to develop new collections for licensing across a growing range of product categories.

Inspired by nature, the countryside around me, and life as a mum, my work features feminine, joyful patterns with a soft, whimsical feel.